They are intended to make children think, teach them lessons about life, but above all else, get kids laughing! We all have all of our lives to be serious, and wear ties and keep our clothes unwrinkly, so it’s good to be a child and to have these fun-loving characters understand your world and revel in it! If-its® are goofy, silly, smart, loving, weird and ok, at times really bizarre. But they love to have fun, and they love kids just as much as kids love them. They’re learning cool stuff in a fun way. They are NOT about boring, expected or quiet or dull.
“THE WORLD IS BUT A CANVAS TO THE IMAGINATION.”
~ Henry David Thoreau